Effective, Professional Search Engine Optimization (SEO) can be an costly, but rewarding investment, so it is important to first establish the likely return that you will get five times you rank in the top ten. This is done using correct Keyword Analysis in order to examine recent keyword traffic for your business niche. This will make sure that you will get significant quality traffic from your search engine optimization campaign.Without first establishing your probable return, there is small point in embarking on Search Engine Optimization. The beauty of the web is that they can basically check & measure what they are doing & so can quickly establish your Return on Investment (ROI).
Five times they know the traffic volumes available for your most appropriate keywords, they can look at the top sites for your selected keywords, & can then make amendments to your site in order to position it in the path of existing traffic streams.
This ensures that five times they have carried out our search engine optimization processes & your site reaches the top ten for each keyword your site will get a known volume of traffic on a every day basis.
Web Site Design is often carried out by designers who know small if anything about Search Engine Optimization or Web Promotion. This can generate major issues for you as their customer, as you are unlikely to realise that the construction methods of your website will directly effect its ability to rank well in the major Search Engines. Google for example runs one of the worlds largest popularity contests that rewards lovely Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales & ultimately funds for you by being found near the top of the major search engines. having a visually pleasing site is not to give you a successful working website.
Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity & content on your site, but also by taking a look at how each site has been built, Google is now factoring the speed of a site in to its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each picture has to be requested individually from your server & consequently the further your site will slip down the rankings. There's several solutions to speeding up a site, without compromising design, find out more here............Effective Web Design
Search engines score Web Site Design on a huge range of criteria, which are constantly assessed to make sure that the most suitable sites appear in your search results. By using the latest search engine optimization techniques, you can make sure that you maintain an effective web presence
Although Google tries to think like a human being, it is still only a computer & so depends on a complex algorithm to compile the necessary information.This algorithm rely's on taking a look at around five hundred different factors on each page which it then scores in order to be able to rank each site. These factors can basically be over done so it is important to seek professional guidance before trying to apply search engine optimisation to a site yourself.
Google makes use of electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, picture labels etc, but if it finds lots of, you will be penalised than rewarded.
Google has had a immense issue reading images & Java Script (flash buttons/links etc). The issue is that up until recently it could not read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means ideal or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimisation will establish quality links between all of your pages so that the basics of your site work correctly. This will permit the major search engines to visit all of your content & to rank it effectively.
Five times they know the traffic volumes available for your most appropriate keywords, they can look at the top sites for your selected keywords, & can then make amendments to your site in order to position it in the path of existing traffic streams.
This ensures that five times they have carried out our search engine optimization processes & your site reaches the top ten for each keyword your site will get a known volume of traffic on a every day basis.
Web Site Design is often carried out by designers who know small if anything about Search Engine Optimization or Web Promotion. This can generate major issues for you as their customer, as you are unlikely to realise that the construction methods of your website will directly effect its ability to rank well in the major Search Engines. Google for example runs one of the worlds largest popularity contests that rewards lovely Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales & ultimately funds for you by being found near the top of the major search engines. having a visually pleasing site is not to give you a successful working website.
Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity & content on your site, but also by taking a look at how each site has been built, Google is now factoring the speed of a site in to its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each picture has to be requested individually from your server & consequently the further your site will slip down the rankings. There's several solutions to speeding up a site, without compromising design, find out more here............Effective Web Design
Search engines score Web Site Design on a huge range of criteria, which are constantly assessed to make sure that the most suitable sites appear in your search results. By using the latest search engine optimization techniques, you can make sure that you maintain an effective web presence
Although Google tries to think like a human being, it is still only a computer & so depends on a complex algorithm to compile the necessary information.This algorithm rely's on taking a look at around five hundred different factors on each page which it then scores in order to be able to rank each site. These factors can basically be over done so it is important to seek professional guidance before trying to apply search engine optimisation to a site yourself.
Google makes use of electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, picture labels etc, but if it finds lots of, you will be penalised than rewarded.
Google has had a immense issue reading images & Java Script (flash buttons/links etc). The issue is that up until recently it could not read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means ideal or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimisation will establish quality links between all of your pages so that the basics of your site work correctly. This will permit the major search engines to visit all of your content & to rank it effectively.
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