Tuesday, June 8, 2010

On Page and Off Page Search Engine Optimization

Google, Yahoo and Bing use two types of scoring to evaluate web site design, on page & off page. "On page" Search Engine Optimization is, as I have said above, just a matter of making sure that your pages are in a format that Google likes to see & values highly. "Off page" Search Engine Optimization is the second method of valuation for your site, namely "How popular is your website?" " How many other sites link to it?" Google looks at each & every inbound link to your site & the "Google Page Rank" of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be. If you for example have a link from a hugely popular site that has a Google PR of 7/10 it will be worth far more than 100 links from your friends PR0/10 blog pages.

There are so many factors to consider when getting involved in the Search Engine Optimization (optimisation)(seo) process that it is easy to miss a step along the way. We have the experience & Knowledge to drive your web site to the top of the Search Engine Rankings and to keep it there..

Quality Search Engine Optimization (SEO) is not an overnight process however, from first contact to a top ten ranking can take a year or more, as building a positive image for your site is a cumulative ongoing process that cannot be rushed. You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google, Yahoo and Bing. Only by combining all of the above mentioned factors can you build your Page Rank within Google, become an "Authority" site & thus feature well.

It is important that you choose a Search Engine Optimization company that understands the workings of the complex Google Algorithm as you can soon waste a lot of time and money if your SEO Company is not using the latest techniques.

Search Engine optimization (SEO)

Search Engine optimization (SEO) is the method of positioning a web-site at or close to the top of the major search engine listings for particular keywords. Search engine optimization is focused mostly on Google, Yahoo & Bing as these are currently the two largest search engines. Google has the largest share of the search market, in the United Kingdom, & Yahoo & Bing who are currently joining forces trail with less than a quarter of the search market between them. Search Engine Optimization is a five part method, first it is important to make sure that the major search engines know what keywords you would like your pages to rank for, this is done using "On-Page" Search Engine Optimization. Secondly the search engines need to know how popular your page is. To measure this, they look around the globe at all the other sites that they have records for, & add up how lots of of them link to you, they also give each of these links a notional value. In short, Google, Yahoo & Bing run what is basically, a huge popularity contest & the business with the largest volume of targeted, high quality links will rank first. This is called "Off-Page" Search Engine Optimization.
Effective, Professional Search Engine Optimization (SEO) can be an costly, but rewarding investment, so it is important to first establish the likely return that you will get five times you rank in the top ten. This is done using correct Keyword Analysis in order to examine recent keyword traffic for your business niche. This will make sure that you will get significant quality traffic from your search engine optimization campaign.Without first establishing your probable return, there is small point in embarking on Search Engine Optimization. The beauty of the web is that they can basically check & measure what they are doing & so can quickly establish your Return on Investment (ROI).
Five times they know the traffic volumes available for your most appropriate keywords, they can look at the top sites for your selected keywords, & can then make amendments to your site in order to position it in the path of existing traffic streams.
This ensures that five times they have carried out our search engine optimization processes & your site reaches the top ten for each keyword your site will get a known volume of traffic on a every day basis.
Web Site Design is often carried out by designers who know small if anything about Search Engine Optimization or Web Promotion. This can generate major issues for you as their customer, as you are unlikely to realise that the construction methods of your website will directly effect its ability to rank well in the major Search Engines. Google for example runs one of the worlds largest popularity contests that rewards lovely Web Site Design & punishes mistakes severely. If the basics of your site are build correctly then not only will you have a visually pleasing site, but it will also generate sales & ultimately funds for you by being found near the top of the major search engines. having a visually pleasing site is not to give you a successful working website.
Googles "Caffeine" update has affected the way that some sites interact with the search engine. By focusing not only on the popularity & content on your site, but also by taking a look at how each site has been built, Google is now factoring the speed of a site in to its calculations. In order to load a web page, each line of code in that page needs to be read. The more code, the longer it takes. In addition, the more images, flash, video etc that your site has, the slower it will load as each picture has to be requested individually from your server & consequently the further your site will slip down the rankings. There's several solutions to speeding up a site, without compromising design, find out more here............Effective Web Design
Search engines score Web Site Design on a huge range of criteria, which are constantly assessed to make sure that the most suitable sites appear in your search results. By using the latest search engine optimization techniques, you can make sure that you maintain an effective web presence
Although Google tries to think like a human being, it is still only a computer & so depends on a complex algorithm to compile the necessary information.This algorithm rely's on taking a look at around five hundred different factors on each page which it then scores in order to be able to rank each site. These factors can basically be over done so it is important to seek professional guidance before trying to apply search engine optimisation to a site yourself.
Google makes use of electronic "spiders" to search for links on pages following each in turn, reading all the text it can find on the way. It looks for relevance on pages, looking for keywords in groups, headings, picture labels etc, but if it finds lots of, you will be penalised than rewarded.
Google has had a immense issue reading images & Java Script (flash buttons/links etc). The issue is that up until recently it could not read them or follow them. Latterly Google has developed so it can now read some Java Script, but this is by no means ideal or universal. This means that whilst you may have the richest content on the web for your given topic, if your navigation devices are images or use Java Script then all Google will see is a blank page with no links & you will forever wallow in the lower rankings, miles from the all important traffic. Effective Search Engine Optimisation will establish quality links between all of your pages so that the basics of your site work correctly. This will permit the major search engines to visit all of your content & to rank it effectively.

search engine optimization

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a large decision that can potentially improve your site & save time, but you can also risk damage to your site & reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Lots of SEOs & other agencies & consultants provide useful services for web-site owners, including:

 * Review of your site content or structure
 * Technical advice on web-site development: for example, hosting, redirects, error pages, use of JavaScript
 * Content development
 * Management of online business development campaigns
 * Keyword research
 * SEO training
 * Expertise in specific markets & geographies.
Keep in mind that the Google search results page includes organic search results & often paid commercial (denoted by the heading "Sponsored Links") as well. Promotion with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, & it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central weblog, & our discussion forum can offer you a great deal of information about how to optimize your site for organic search. Lots of of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Tuesday, June 1, 2010

Link Building India : Search Engine Optimisation

Seo-smo-expert offering complete range of SEO services like Search Engine Optimization, Search Engine Promotion, Link Building Services ( One Way Link Building, Reciprocal Link Building, Three Way Link Building), Search Engine Submission, Pay Per Click Management Services at affordable prices.

Website promotion and top search engine placement has now become an ever exciting science. The fierce competition in today's market and constantly changing search engine algorithms have made it a very daunting task to achieve top rankings.

Automated search engine submission and web promotion software is not the total answer for achieving top rankings. One requires The Human Touch, which delivers the right strategies, maintaining a consistent evaluation process against the constantly affecting elements of the Internet.

Our website promotion and website optimization service implemented by our SEO experts who manually analyze and fine tune your website before promoting to make it more search engine friendly, thus maximizing its performance will ensure top 10 search engine rankings in all the major search engines and directories.

Our dedicated SEO experts have researched and successfully achieved top 10 rankings in all the major search engines and directories such as AltaVista, Google, Webcrawler, Lycos, Excite, Hotbot, MSN, Northern Light, Yahoo, Looksmart and Dmoz which gives importance to optimized sites.

The key steps followed during Our SEO campaigns have following activities that we follow to promote your websites:

> Web Site Architecture Audit

> Optimization of your web pages using appropriate keywords

> Search engine submissions manually

> Keyword Research & Analysis

> Creation of Site map

> Market Research on the same theme website

> Link Building Campaign (One Way and Reciprocal Links)

> Monthly Reporting

>Rank reporting, monitoring the site according the changes

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