Google, Yahoo and Bing use two types of scoring to evaluate web site design, on page & off page. "On page" Search Engine Optimization is, as I have said above, just a matter of making sure that your pages are in a format that Google likes to see & values highly. "Off page" Search Engine Optimization is the second method of valuation for your site, namely "How popular is your website?" " How many other sites link to it?" Google looks at each & every inbound link to your site & the "Google Page Rank" of the site that the link is on & forms an opinion on that basis as to how popular your site is likely to be. If you for example have a link from a hugely popular site that has a Google PR of 7/10 it will be worth far more than 100 links from your friends PR0/10 blog pages.
There are so many factors to consider when getting involved in the Search Engine Optimization (optimisation)(seo) process that it is easy to miss a step along the way. We have the experience & Knowledge to drive your web site to the top of the Search Engine Rankings and to keep it there..
Quality Search Engine Optimization (SEO) is not an overnight process however, from first contact to a top ten ranking can take a year or more, as building a positive image for your site is a cumulative ongoing process that cannot be rushed. You should treat anyone who claims quick results with caution as it is not possible within the strict parameters set by Google, Yahoo and Bing. Only by combining all of the above mentioned factors can you build your Page Rank within Google, become an "Authority" site & thus feature well.
It is important that you choose a Search Engine Optimization company that understands the workings of the complex Google Algorithm as you can soon waste a lot of time and money if your SEO Company is not using the latest techniques.